Blogger vs WordPress Blog

Most small businesses struggle when it comes to technology and which platforms they should be using for their website. Just keeping up with the endless options is mind-numbing. Here are five reasons why WordPress sticks out as a publishing platform, including an infographic from our friends over at WPEngine.

1. WordPress is easy to setup and manage. You don't need to be an Internet expert or a HTML coder to use WordPress. If you put in the time, anyone can master WordPress, eliminating the need for hiring outside technical teams which can be expensive for a small business. There are countless guides and articles out there that cover everything from basic setup to advanced strategies to help your content stand out.

2. WordPress is a solution for your website and your blog.  WordPress started out as a blogging system, but has evolved into a full-blown content management system allowing you to manage your entire website and blog.

3. Thousands of website themes. Dealing with designers is difficult, using WordPress allows you to choose a template you like and easily customize it to fit your brand. Spending $50-100 on a professional theme is well worth it, check out ThemeForest (by far our favorite WordPress marketplace)

4. Plugins provide all the functionality you need. There are WordPress plugins for pretty much anything a small business would need for website functionality. No need to hire that custom programmer, just do a search for a plugin, install and go! Similar to WordPress themes, there are free plugins and advanced plugins you can purchase, which generally range between $20-$50.

5. Search Engine Optimization. Custom websites are hit or miss when it comes to SEO. WordPress is a great platform for search if combined with a solid content marketing strategy.

Check out the following infographic from WPEngine:

Source: Infographic: Why Companies Choose WordPress